Full analytics
WebQRMenu analytics shows who opens your QR menus and how: totals and unique views, geography, devices, and timing, plus an orders summary. In the dashboard you get period overviews and detailed reports — measure stores and improve service without reprinting codes.
Why track marketing metrics?
Tracking metrics is essential to optimize QR campaigns. You see clearly who interacts with your codes and how, so you can fine-tune strategy and focus on what works.
In the end, metrics give you the data for informed decisions and successful campaigns. Here are specific benefits you can get:
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Define your target audience: See demographics, viewing preferences, OS, and language to personalize your marketing strategy.
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Measure marketing effectiveness: Learn which channels drive the most traffic and conversions to allocate resources more effectively.
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Optimize user experience: Adjust QR placement and design based on behavior patterns to improve engagement after scanning.
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Get clear performance insight: Make informed decisions by knowing which parts of your strategy work and which need improvement.
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Improve personalization and segmentation: Use scan data for demographic and geographic insight to refine targeting.
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Measure impact of specific changes: See whether design or content changes increased traffic or conversions.
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Set realistic expectations and goals: Adjust strategy using historical data to set achievable goals.
Orders and scans overview
The Overview page shows summary cards for orders and scans for today, yesterday, 7 days, and 30 days. These are aggregated figures as of the last refresh (“as of…”), not a live stream of every event. Use them to compare periods and see how the store is trending.
Total and unique scans
Track total scans (including repeats from the same device) and unique scans (one count per device) for a clearer picture of how many people engage with your message.
Analysis by city and country
Geographic breakdown is ideal for global brands entering new markets. Data is sorted by total scans and share of all scans by country and city.
Scan timing analysis
Know the best time to run print campaigns. Statistics break down scans by month, day, and time with charts so you can spot peak and low periods and optimize continuously.
OS, devices, and browsers
See which operating systems, devices, and browsers guests use to open your QR menu — Android, iOS, Windows, and more. Adapt menus and campaigns to your real audience.
Export reports as CSV
From detailed statistics you can download a CSV report — easy to open in Excel or Google Sheets and share with your team. Export is available on Premium and above.
Filters and date range
Pick a date range, timezone, and scan source: all, main QR menu, or tables. Compare periods and see where guests come from.
Order analytics
A dedicated report for orders from the QR menu: filter by store and period, see the trend chart, and dig into the detailed table by day, month, or year. Scan, geography, and device reports sit next to it in the dashboard so you see both orders and guest traffic.
Learn more about other features
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Start tracking your QR codes today!
Sign up and start tracking QR menu scans, views, and orders. Analytics helps you understand guests and improve service without reprinting codes.